The Symbolism of English Socialism in George Orwells 1984

Unlike the real dictators Hitler and Stalin, Big Brother did not really exist and never existed, except as the symbol of English Socialism (Ingsoc) and the Party that controlled all aspects of life in Oceania through totalitarian, police state methods. After all, a dictator with a physical body would eventually become ill, decline with age and die, but Big Brother will live forever as the image of a Party that intends to remain in power forever. Its members will die off, even at the privileged Inner Party levels, but that matters no more than cutting off dead fingernails. As a collective organization, the only goal of the Party was to retain power, like a jackboot stomping on a face forever, while keeping the masses of proles sedated, subdued and existing at a minimal level. Ideology does not matter to the Party since its only goal is to arrest progress and freeze history at a chosen moment, so that it will never lose power (Orwell 1989). In the future it planned to destroy all sexua l and romantic bonds, as well as the family and ties between parents and children. Indeed, it was already doing so through the Anti-Sex League and using children as informers against their parents, which happened to Winston Smiths neighbors in 1984. This extensive use of police informers, including children, was also common in the real totalitarian regimes of Hitler and Stalin. In 1984, no truth, facts or independent thought was ever allowed except that which the Party dictates from oneShow MoreRelated Animal Farm as a Political Satire to Criticise Totalitarian Regimes4636 Words   |  19 PagesAnimal Farm as a Political Satire to Criticise Totalitarian Regimes This study aims to determine that George Orwells Animal Farm is a political satire which was written to criticise totalitarian regimes and particularly Stalins practices in Russia. In order to provide background information that would reveal causes led Orwell to write Animal Farm, Chapter one is devoted to a brief summary of the progress of authors life and significant events that had impact on his political convictions. ChapterRead MoreThe Character of George Orwells 1984 Essay examples3972 Words   |  16 PagesThe Character of George Orwells 1984 Not all the characters in 1984 are rounded individuals like Winston, Julia, and OBrien. Many have parts like bit players in a stage play, carrying signboards that signal the authors intentions. If you look at them one by one, youll be able to write about the difference between characters as people and characters as symbols, or emblems. MAJOR CHARACTERS à ¢Ã¢â€š ¬Ã‚ ¢ BIG BROTHER To begin with, Big Brother is not a real person.Read MoreCritics of Novel 1984 by George Orwell14914 Words   |  60 Pages1984 In George Orwells 1984, Winston Smith wrestles with oppression in Oceania, a place where the Party scrutinizes human actions with ever-watchful Big Brother. Defying a ban on individuality, Winston dares to express his thoughts in a diary and pursues a relationship with Julia. These criminal deeds bring Winston into the eye of the opposition, who then must reform the nonconformist. George Orwells 1984 introduced the watchwords for life without freedom: BIG BROTHER IS WATCHING YOU. WrittenRead MoreEssay on The Need for Brutality in A Clockwork Orange 4668 Words   |  19 Pagesraised a few eyebrows. Orange was removed from classrooms in Aurora, Colorado and Westport, Rhode Island and from an Anniston, Alabama high school library because of objectionable language (Banned Book Week 96). Oddly enough, not a single one of George Carlins famous seven dirty words appear the book. Since much of the vulgar slang essential in a work of its thematic nature appears in the cryptic form of Nadsat, Orange is toned down to a mildly PG level of obscenity. On the other hand, the teen-speakRead MoreOrganisational Theory230255 Words   |  922 PagesThe basic assumptions of symbolic interactionism Strengths and weaknesses of the symbolic interactionist understanding of organizations Phenomenology reaches the emotions Ethnomethodology: understanding organizational ‘common sense’ Organizational symbolism The ways in which individuals develop a sense of self in organi zations 282 282 284 286 287 288 288 293 294 298 300 301 . Contents xi The self as dramatic artful creation Negotiating the way between the self and the organization’s

Leading at a Higher Level Free Essays

Introduction The book under consideration is named â€Å"Leading at a Higher Level† and this extraordinary book was written by Ken Blanchard. The author has previously written numerous books namely The One Minute Manager, Raving Fans and now this book. The books written by the aforementioned author have turned out to be helpful for a number of people in perfecting their own leadership skills and expand the prospective of those around them. We will write a custom essay sample on Leading at a Higher Level or any similar topic only for you Order Now Now, in Leading at a Higher Level, Ken Blanchard discloses the answers to superlative leadership. Anyone and everyone can profit from the recommendations in this book that have previously helped thousands of leaders and business’ become more oriented around its people, centered on the satisfaction of its customers and performance-driven. The author introduces the readers to innumerable concepts such as the â€Å"triple bottom line† and how to use it to generate effectual objectives and visions. The book provides the readers with the ways to determine ways to turn customers into what the author calls â€Å"raving fans† and build up a proper â€Å"customer mania.† Any of the higher authorities of an organization can use the techniques presented by the author in his book their own guidance, for leading teams as well as complete organizations. It can also help one in finding their own individual â€Å"leadership point of view†, which is a skill that all really great leaders have power over and it is also helpful in finding out how to relate it all the way through your entire life. By the use of this book, regardless of who or what place you are at, one can produce high-performing business; that can ease out life for everyone. Hoist your game, improve your presentation and make sure that you are foremost at a higher level. Review As said, â€Å"Leaders in any realm of life can become self-serving when the driving reason for being in business is based solely on profit. While profit is a legitimate goal, neglecting to see leadership as part of a higher calling diminishes the capacity to influence others and impact the greater good† (William, p.1). Leading at a Higher Level scrutinizes the notion of leading with a higher rationale, which necessitates a persuasive visualization and a way of life that the expansion of people is in the same way important to that of presentation. Author Ken Blanchard dares readers to show the way by asking themselves about their own realities, what they position for, and how they can take the inventiveness even if they do not have authoritative power. In the aforementioned book, the author along with a number of his colleagues has made the efforts to put forward their own understanding of top-notch leadership. By reading the book one can learn just how to create aims and objectives for the organization and the ways by which you can make your existence known as well as where your company is moving. Blanchard expands his step forward work on conveying well-known customer service and creating what he calls â€Å"raving fans.† In the book one will find the state-of-the-art dialogue of the well-known Situational Leadership II techniques for leading yourself, persons, teams, and complete businesses. Most significantly, Leading at a Higher Level the book is a big help if one wishes to take a good look at himself, determine the private â€Å"leadership point of view† and then use it for the rest of his or her life.  In the words of the author, â€Å"those who want to lead at a higher level need to understand what a high performing organization looks like and what is necessary to create one. They need to aim for the right target. Profit is the applause you get for taking care of your customers and creating a motivating environment for your people† (Blanchard, p.4). The author believes that anyone who wishes to become a better leader in any company, any organization, and any area of life needs to have a fixed aim, follow the right idea, focus on the â€Å"bottom lines† that really matter at the same time as providing the customers with good support and deliver your ideal customer experience, and create â€Å"raving fans†. But most of all what he wants to deliver is that leaders should, â€Å"Listen, praise, support, guide, and help your people win† (Blanchard, p.5). The book is extremely informative when it comes to learning how to lead your people to enormity as you create elevated performing organizations that make life better for everyone. This book will direct you, motivate you, incite you, and be your criterion. Ken Blanchard along with a vast number of his colleagues are people that have spent a number of years in serving good leaders and organizations become grand, and as well as stay that way. In this book, they have made an effort to bring together everything they have learnt in the years gone by. By this book one can discover how to, â€Å"Go beyond the short term and zero in on the right target and vision, deliver legendary, maniacal customer service, and earn raving fans, truly empower your people and unleash their incredible potential, ground your leadership in humility and focus on the greater good† (Blanchard, p.10). Since a very long time, a vast number of people have benefited from the insight, understanding, and convenie nt procedures. From my personal point of view, the book is excellently written providing examples from the lives of real leaders. The book has been written in a very exciting manner and one can not get bored while reading it. Speaking for myself, I have not found anything negative about the book. Conclusion In the light of the above discussion we can hereby culminate that the book that has been mentioned above namely Leading at a Higher Level was written by Ken Blanchard and the book is related to the ways in which leaders can understand themselves and then lead themselves, their teams and the entire organizations on the way to success. Works Cited Blanchard, Ken. Leading at a Higher Level: Blanchard on Leadership and Creating High Performing Organizations.   United States of America. FT Press. 2006 Pp. 4,5,10. Williams, Susan. Leading at a Higher. Financial Times. 2007. Pp.1. How to cite Leading at a Higher Level, Essay examples

Accounting Journal Entries books of Company -Myassignmenthelp.Com

Question: Discuss About The Accounting Journal Entries Books Of Company? Answer: Introduction The main aim of this paper will be to discuss the topic that is based on accounting of depreciation with respect to fixed assets. The paper will help to provide a deeper insight regarding the variables that are present in accounting and its uses in the scenes related to real-life. Accounting that is related to depreciation has to be entered as an expense for the fixed assets that are present within the organizations. These entries are done based on a particular time period, which shows the value of the assets in the present time period. The concepts and definition of depreciation has been discussed in a further manner in the following stages of the assignment so that it can help in gaining a better understanding regarding the topic. Objective and Scope The primary objective of this project will be to develop an understanding regarding the variables that are present in accounting in a critical manner. The variables are related with fixed assets and depreciation and the various methods through which the fixed assets can be measured. A proper literature review will help in identifying the issues that are present with variable that are present in depreciation. The review of the literature will help in analyzing the application of depreciation that takes place on the fixed assets. The analysis that will be conducted will help in presenting the effect of depreciation that it has on the fixed assets and whether the depreciating value needs to be calculated on a yearly or a monthly basis. The comprehensive research will be conducted by considering the various views of the authors who have conducted studies on the topic previously. The analysis will be done using a qualitative method so that it can help in understanding the topic in a better manner by the previous researchers. Literature review According to Reid and Myddelton (2017), the framework that is associated with the standards and regulations of accounting will help the organization in adopting the policies of accounting with a conservatism degree. However, the use of the conservation policies within the organization has to be ignored with respect to the carrying of the fixed assets. Therefore, the companies need to follow the conservative policies so that it can help in covering the losses that the organizations have faced. Moreover, the difference between the intangible and the tangible assets is that the accounting policies that are less conservative is same within the schedule of depreciation. Warren and Jones (2018) stated that the conservative policies help in implementing the estimated income at a lesser sate and are in linearity with the fixed assets and the conservative policies. The characteristics have to be calculated with the charges in depreciation so that the expenses can be proportionate in the finan cial statements of the organization. Moreover Pauliuk, Wood and Hertwich (2015) stated that the efficient capital market will result in guiding the participants that are available in the market by using the principles of accounting in a multiple manner by the organizations. Additionally, the efficient market will help in eliminating the discrepancies that are associated with the policies of accounting so that the values can be similar. This will help the participants in estimating the demands that are present in the market so that the equity The figure that has been provided above shows the comparison in the depreciation rate with respect to the ratio that is present for impairers and non-impairers. The comprehensive study can be conducted based on the average depreciation rate, which needs to be calculated for the impairers and the significance of the non-impairers (Das 2017). Depreciation concept Carey, Knowles and Towers-Clark (2017) stated that it is the way through which the expenses on the price of the assets are calculated over the anticipated life of the assets. The primary factor in using depreciation is to increase the cost of fixed assets in an anticipated manner so that it can help in the identification of a certain area regarding the cost of the assets. The report of the organization is prepared by taking in to account the depreciated value of the fixed assets. Warren, Moffitt and Bymes (2015) stated that if the individuals of the organization consider the price of the asset at the fixed cost and is shown as expenditure in a single financial year, then it might lead to improper accounting transactions under the same principles. This is due to the fact that the revenue that is generated is not associated with the expenses of the company. Fixed asset concept Del Giudice, Manganelli and De Paola (2016) were of the view that fixed assets are the tangible long-term properties of the organizations that help in the generation of income for the organization. The fixed assets that are present in the company are not generally converted in to liquid cash within a particular time. The fixed assets that consist of properties along with plants and equipment are referred to as capital assets for the company. Additionally, in the balance sheet of the company, the statement contains liabilities, equity capital of the shareholders and the assets as well. According to Rambaud and Richard (2015), the assets are further divided in to non-current and current assets and its differences lie in the lives of the assets for which it can be productive. The assets that are current in nature can be converted in to cash within a particular time period by the organization. The fixed assets that are bought within the organizations are used in meeting the production of the companies and is also rented to third parties so that it can be used by the other organizations as well. Value measurement for fixed assets According to Liapis and Kantianis (2015), the assets have to be measured so that it can help in throwing light on the theories that are present in the accounting policies. The theories for measuring the value of the fixed assets at the starting point and at the end are known as economic value. The theory of value is done on the basis of production technique so that it can help in analyzing the roots that are present in the primitive societies and the use of the natural resources will help in the consumption of the goods by working with the fixed assets. Quantitative or Qualitative The study of the research will be conducted in a quantitative manner where the employees of the organization will be provided with questionnaire. The questionnaires will consist of the questions that will help in providing a better understanding of the topic. The researcher will distribute the questionnaire set among the employees and provide them with sufficient time so that the set can be completed and given back to the researcher for the purpose of its analysis (Bernard 2017). The researcher will be conducting interviews as well of the managers so that he/she can get a better understanding regarding the topic. The manager can provide better insights regarding the factor of depreciation that is present within the organization so that the researcher can be able to analyze the factors that are present with respect to depreciation (Davies and Hughes 2014). What software are used for Data analysis The response of the questionnaire that will be collected from the employees will be analyzed with the help of Statistical Package for the Social Sciences (SPSS). The use of SPSS will help in analyzing the data in a statistical manner This software is an algorithm that helps in analyzing and integrating the data that is available so that the applications of the statistics can help in yielding the results. The software can be used in an easy manner, as it is flexible and the users of various skill levels can get help for their major projects as well. it also allows the researcher in improving its level of efficiency by finding better risks that will help in minimizing the risks (Cronk 2017). The Theory taken for data analysis There are three types of theories that are used for the process of data analysis such as grounded theory, distributed cognition and activity theory. The grounded theory is a method of systematic induction that is used to conduct the research n a qualitative manner. This theory helps in utilizing the strategies present in methodology that are flexible in nature. Secondly, the researcher can use this theory in collecting and analyzing the data in a proper manner, as the theories helps in developing the analysis for the data (Bernard 2017). The Distributed Cognition is described as the coordination by analyzing the interactions that has taken place between the individuals with the help of representational media. The analysis is described as the system through which the sub-systems can be reconfigured in an dynamic manner. It is therefore a process that helps in defining the mechanisms that are present in the cognitive processes (Hinton, McMurray and Brownlow 2014). The Activity Theory helps in explaining the relationship between the object that is the things that are being done and the subject that is the human beings. The activity of the object is done by focusing on the activity where as the subject is the group or a person that is engaged within the activity. The agenda of the activity is mostly dual in nature where the primary objective depends on the interpretation of the subjective activities (Chambers 2018). This process of research will be based on grounded theory, as the researcher will be analyzing the data that will be collected from the questionnaire that will be distributed among the employees of the organization. The collection and tabulation of the data by the researcher will help him/her in reaching a finite conclusion, as the researcher will be able to show the data in a proper manner. Presentation of data through tables and diagrams The data that will be collected will be tabulated in tables and graphs. The table will consist of the percentage of the respondents who have chosen the options that has been provided in the questionnaire. This will help the researcher in identifying the percentage of employees who have chosen the options. The graphs will be tabulated based on the percentages that will be shown in tables. Decision by Statistical significance The Chi-square test is a test of the hypothesis that is done in a statistical manner as the distribution of the sampling is provided so that the test can be conducted to find out the truth of the null hypothesis. It is used to determine the differences that are present between the observed and the expected frequencies based on the observations (Khedker, Sanyal and Sathe 2017). The construction of the sum of squared errors through the sample variance will help in making the assumptions based on distributed data that is independent in nature. This test will help in testing the sampling distribution based on asymptotic truth, which means that the null hypothesis that has been taken up in the study is considered to be true. If the value is more that the minimum, that is expected from the test, then the null hypothesis taken in the researcher will not be considered to be true (Bernard 2017). Conclusion Thus it can be concluded that the research will help the researcher in providing better insights regarding the topic that has been taken up for the study. The use of the proper methods of data analysis will help the process of research to be used by other researchers in the future as well. The researcher will be able to present the data in a graphical format and analyze it so that a finite conclusion can be reached based on which the recommendations can be provided for the research. Reference List Bernard, H.R., 2017.Research methods in anthropology: Qualitative and quantitative approaches. Rowman Littlefield. Carey, M., Knowles, C. and Towers-Clark, J., 2017.Accounting: a smart approach. Oxford University Press. Chambers, J.M., 2018.Graphical methods for data analysis. CRC Press. Cronk, B.C., 2017.How to use SPSS: A step-by-step guide to analysis and interpretation. Routledge. Das, P.K., 2017. Financing Pattern and Utilization of Fixed Assets-A Study.Asian Journal of Social Science Studies,2(2), p.20. Davies, M.B. and Hughes, N., 2014.Doing a successful research project: Using qualitative or quantitative methods. Palgrave Macmillan. Del Giudice, V., Manganelli, B. and De Paola, P., 2016, July. Depreciation methods for firms assets. InInternational Conference on Computational Science and Its Applications(pp. 214-227). Springer, Cham. Hinton, P.R., McMurray, I. and Brownlow, C., 2014.SPSS explained. Routledge. Khedker, U., Sanyal, A. and Sathe, B., 2017.Data flow analysis: theory and practice. CRC Press. Liapis, K.J. and Kantianis, D.D., 2015. Depreciation methods and life-cycle costing (LCC) methodology.Procedia Economics and Finance,19, pp.314-324. Pauliuk, S., Wood, R. and Hertwich, E.G., 2015. Dynamic models of fixed capital stocks and their application in industrial ecology.Journal of Industrial Ecology,19(1), pp.104-116. Rambaud, A. and Richard, J., 2015. The Triple Depreciation Line instead of the Triple Bottom Line: towards a genuine integrated reporting.Critical Perspectives on Accounting,33, pp.92-116. Reid, W. and Myddelton, D.R., 2017.The meaning of company accounts. Routledge. Warren Jr, J.D., Moffitt, K.C. and Byrnes, P., 2015. How Big Data will change accounting.Accounting Horizons,29(2), pp.397-407. Warren, C.S. and Jones, J., 2018.Corporate financial accounting. Cengage Learning. Year, B.C.S., 2017. Advanced accounting.Journal Entries in the books of Company,12, pp.12-750.

The Alchemist Review Essay Example

The Alchemist Review Paper Essay on The Alchemist I probably will be there first, who will try to peer-reviewed book, not oo author. Im sure there are people who have not yet had a chance to read The Alchemist, so my review will be primarily addressed to them. The Alchemist I belong to the category of easy reading books with deep meaning. Its plot is simple, but quite interesting. I had the impression as if I read one of the Arabian Nights in the style of A Thousand and One Nights. The main character of the book shepherd Santiago from Andalusia. But the shepherd he was not always, until he was 16, he studied at the seminary, his parents dreamed that he became a priest. However, since childhood Santiago longed to know the world, and therefore the courage and told his parents that he wanted to be a traveler, it becomes a flock of sheep and goes to meet new discoveries. One day he meets a wise old man, the king of Salem, who convinces Santiago to sell their sheep, and embark on a treasure hunt. From that moment on Santiago waiting for the real adventure, in which he acquires new knowledge, find new friends, your love, and most importantly, that lead him to the alchemist We will write a custom essay sample on The Alchemist Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Alchemist Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Alchemist Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The basic idea of ​​the book is to find oneself and the ability to follow its fate, without turning stick ordained the road of life, no matter how dangerous and difficult it may be. After all, only he knows the goodness of life and experience true happiness, who, in spite of the obstacles of life, not get away from this path. This book is not so much entertaining as instructive. Philosophical interpretations to the eternal themes is more than enough. With something youll agree that something disprove. However, convinced that everyone will find something in this book for yourself Personally, for myself, as a major, I noted the following sentence -. When youre something you wish very strongly, the whole universe helps you achieve this Happy reading!

Rebellious Teens essays

Rebellious Teens essays Teenagers these days have become more violent than ever. It seems like everyday we hear about yet another high school shooting in which innocent people are being killed. In all this chaos I ask you this: What causes these adolescents to rebel?, Why did they resort to violence?, and why does it happen more now than it did when our parents were adolescents? If they are only teenagers and are already using guns to resolve their problems, can you imagine them as adults? Just the thought of it is frightening. I'm sure we all remember the Columbine High school shooting that was so terrifying, the whole country was in shock. Not too long ago, there had been another shooting in Santana High school which shook us a bit but not as much as Colorado's Columbine incident. There have been many other incidents like these that haven't gained much recognition. But why do these teenagers rebel? The Denver Post interviewed an 18 year old Trench Coat Mafia member who says that Eric Harris and Dylan Klebold (shooters in Columbine), were outcasts. He explains that they were loners and weren't accepted by their peers. According to Cnn, Andy (Santana shooter) was bullied by bigger kids because he was skinny. With all the information attained, I would have to conclude that young people rebel because of peer pressure. Whether they were rejected, bullied, out casted or thought of as loners, they did not have to resort taking other people's lives. I believe the shooters resorted to violence because it is all around them. According to the Denver Post, Eric Harris played violent games such as Doom and Duke Nukem in which you use guns to kill creatures. Above that, he had associations with the Trench Coat Mafia who were into a lot of violent crimes. Before Andy shot people in Santana High, he told over 20 people about it (including his parents), and they didn't pay much attention. (CNN) Maybe teenagers resort to violence because of the ...

Can Rapers Be Good Role Models

Im a teen whose influenced by rap, rap myself because love it and I breathe hip-hop but I dont smoke pot I dont have guns dont sell drugs I dont go out and try to kill people because know whats right to do and whats wrong to do heroes a perfect example ill Haynes a rapper but he tells kids to stay in school he was a straight a student in school yeah Hess really stupid right and amine yeah he Was a drop out and a attic but he tells kids now not to get involved with that stuff he tells kids to stay in school USIA does not influence you in a bad way just describes how you feel at times and IP hop and raps good for that because it come out and says how its feeling. Is the response of a boy interviewed about the topic. Teen that view rappers as their heroes, chose them because they can related to them, many who grow up in bad neighborhoods and with out a mother or father, are the ones that can related to OPAC, Amine and Baggy Smalls.Others who just had their mommas, related to Ill Wayne and know about that mother love. Rappers eventually have to make songs at times about partying and drinking, but thats just to sell record, the true fans of those rappers know better than to live that thats the massage being send by their role models. I myself am a fan of rap music.Amine and Tuba Shaker, have been role models to me yet I dont drink, smoke, are involve in gangs or neither am I having sex, those are just stereo types people make about music, When view this artist as role models, I look at what they really stand for and what they try to do with their music, those who use them as an excuse to the negative decisions they decide to take shouldnt blame it in a person, instead they should blame it on their self.

Marijuana company Essay Example | Topics and Well Written Essays - 750 words

Marijuana company - Essay Example One of the segmentation variables is the physicians. I choose this segment because physicians have a high knowledge of medical marijuana strain differences, the methods of consumptions, medical uses and the effects and have obviously prescribed medical marijuana to a patient. The second variable is the low income medical marijuana patients both males and females. I chose this variable because this group desire low prices that the company will offer and their expectations for the quality of marijuana are low. The frequency of their treatment is lso high and thus they make bulk purchases. The third variable is the average or above average income medical marijuana patients. These patients expect average to high prices,customer service, quality of marijuana, and strain differences. In addition, they have a high concern for non toxic chemical additives and treatments and the frequency of treatment is also high (Alisha, 2010). On treatment of cancer, medical marijuana is useful in increasing appetite and in reducing nausea related to chemotherapy. Medical marijuana is also good for individuals with epilepsy since it has a psychoactive chemical that inhibits the brain processes known to cause seizures. In addition, smoking marijuana tends to lower pressure in the eye; thus, relieving glaucoma discomfort for at least three hours. Patients suffering from HIV/Aids can use medical marijuana to battle with the effects of the disease. Patients who use medical marijuana gain weight despite their conditions. From trials carried out it is evident that medical marijuana contributes to a decrease in muscle stiffness and symptoms of multiple sclerosis. Constantly, marijuana has been used to reduce acute inflammation in patients (Alisha, 2010). Medical marijuana market is worth 1.3 million dollars with almost half a million-population target. The patients are supposed to buy medical marijuana from approved suppliers, which is

Response Paper on August Wilson's Gem of the Ocean Essay

Response Paper on August Wilson's Gem of the Ocean - Essay Example ‘Gem of the ocean’ is a play written by eminent American playwright August Wilson. The plot of the play is set in the year 1904 and the main characters are Aunt Tyler, Citizen Barlow, Solly two kings, Black Mary, Caesar Eli and Selig. Aunt Tyler is the central character of the play and is a former slave who is now a soul cleanser. Prompt I: African American History & Gem of the Ocean: The end of the nineteenth century saw a radical transformation and the blacks got more rights as compared to the previous decades. African Americans experienced huge mental trauma especially during post slavery era and the US laws were less significant in reducing the effect on the African Americans. Even though there had been a number of US legislations, yet Slavery seemed to be an inborn part of the African American. There were no more options available to an African American other than being either forced into Slavery or becoming the servant of whites. The blacks completely resisted Slav ery and treated it to be the most dreadful act that a person could face in his life. Evidence Supporting Point: Citizen Barlow’s dialogue in the book in page number 59 which states that â€Å"making the people owe is worse than slavery and Solly’s dialogues of Ain’t †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.ground† Citizen Barlow states that slavery is better than making the people owe to you but Solly emphasizes that Slavery is the most dreadful crime committed on a human. Evidence Supporting Point: The blacks had separate sleeping places and could not become an eminent part in the society and were treated differently. Black Mary’s dialogue: â€Å"He probably goes down under the Brady Street Bridge to sleep. They got a whole bunch of people sleeping down there.† In page 10 in the book, there is a clear indication of how badly the Africans were treated. Black Mary refers to the African Americans, who are usually assigned separate sleeping p laces and in this play they usually sleep under the Brady Street Bridge. Prompt II: Aunt Ester: One of the most interesting things about the play is the characters. When I read it, the first thing that strikes me is the age of the main character Aunt Ester, who holds 285 years of experience with her. I think that the author did this to talk effectively about the background of the African American when they were slaves of the white people. Aunt Esther used to be a troubled soul but her years of experiences turned her into a wise person. She holds on to the memories of the entire history of the Africans in America, â€Å"People say you crazy to remember. But I ain’t afraid to remember. I try to remember out loud. I keep my memories alive. I feed them. I got to feed them otherwise they’d eat me up. I got memories go way back. I’m carrying them for a lot of folk† (Walseth par. 1). The age of Aunt Esther may be unreal for many readers but I feel that it is ver y effective to make others remember about the slavery days and how the Africans were treated in those days. It also illustrates the fact that they have come from a long line of abuse and hardships which continues till the 1904’s. Aunt Esther represents the old traditions while Black Mary, her successor represents the forward thinking African American. She likes to do things her own way, â€Å"It’s been three years now.   I can’t do nothing to satisfy you.   I may as well lay down somewhere and forget about it†¦

Lost in the labyrinth Essay Example for Free

Lost in the labyrinth Essay Emily is sitting in the park thinking about the argument she had just had with her mum and how she didn’t mean anything she had said to her. She all of a sudden realised the time â€Å"oh no I’m ten minutes late now mum will be even more annoyed with me† she says. Emily quickly starts to run home trying not to run into people or things. She arrived home but to her amazement there isn’t an angry mum waiting to tell her off at the front door. â€Å"Mum† Emily shouts â€Å"mum† but there was no reply so she shouts again â€Å"mum are you there†. Emily starts to look around the house but she can’t find her anywhere â€Å"ok then if she’s not here there will be a note† thinks Emily. So she begins looking for a note but there isn’t one anywhere. Emily then spots something on the floor â€Å"what’s this† says Emily. To her surprise it was her favourite book on the floor â€Å"I’m sure I didn’t leave this here† says Emily confusedly. Emily picks up the book and looks at the open page and there was her mum in the picture on the page and in shock she drops the book on the floor. Then Emily remembered the story in her book about the pixie king who desperately wanted a wife and who had a secret labyrinth. Emily starts crying and mutters to her self â€Å"why my mum out of all the people he could pick why my mum. When she had finished crying she turned around and there was the pixie king staring at her and laughing. â€Å"What have you done with my mum?† she cries. â€Å"If you really want to know ill take you there just close your eyes† says the pixie king. Emily closes her eyes. Emily opens her eyes and finds her self in a dusty field where all the grass is dead and in the distance she spots at the entrance of a labyrinth. The pixie kind returns and says â€Å"your mum will be turned in to my wife and will forget you and everything unless you get there in time which you wont,† laughs the pixie king. The pixie king vanishes â€Å"well how hard can it be† says the pixie king. The pixie kin g then reappears and says â€Å"oh and one last thing you have till 12:00 to get to my castle and give your mum this apple it will be too late†. Emily take the apple he gives her and as soon as she takes it he vanishes. â€Å"First I need to get to the labyrinth,† thinks Emily and she starts her walk to the labyrinth. Finally Emily arrives at the gates of the labyrinth â€Å"well this is it† Emily says worriedly and with a big deep breath Emily enters. Emily gives a sigh of relief â€Å"this isn’t so bad† Emily says. The labyrinth is brightly a colour and everywhere she looks there is different types of berries. â€Å"Yum just what I need† Emily says in delight. She reaches out for some strawberries. â€Å"NO NO NO don’t eat them do you have no common sense† says a voice from no where â€Å"Hello who said that† shouts Emily. Out of nowhere a pink and purple butterfly appears and says â€Å"it was me† â€Å"you can talk† says Emily in shock â€Å"of course I can talk says the butterfly†. â€Å"Fine then but I do have common sense and I know that when your hungry your suppose to eat† â€Å"oh you must be new around here I’m Pippy. You can’t eat those berries they make you forget,† says the butterfly. â€Å"Hello I’m Emily and thank you† thanks Emily. â€Å"One last thing how do you get to the pixie kings castle† asks Emily â€Å"well first you go left and I’m really sorry but you’ll have to work out the rest because I don’t want the king after me but if you ever need help just call, bye† says pippy and fly’s of. Emily follows pippy’s instructions and goes left. Emily then notices that every single path she takes is a different colour. Emily continues walking and when she turns the corner she hears an â€Å"oww†. She looks down and notices a worm wearing a black jacket and a top hat â€Å"this place just gets stranger and stranger† mutters Emily. â€Å"I’m not weird and you just kicked me which hurt† shouts the worm â€Å"I am very sorry† apologises Emily â€Å"are you ok† â€Å"yes yes I’m fine, I’m wiggle† replies the worm. â€Å"Hi wiggle, I’m Emily† says Emily â€Å"do you know the way to the castle† asks Emily â€Å"yes you go left and follow the path† says wiggle â€Å"thank you† says Emily thankfully. Emily turns left and follows the path. Emily arrives at the end of the path but she comes across a dead end. â€Å"Well that’s great,† she says. A voice from nowhere then says, â€Å"well you shouldn’t trust strangers† Emily turns around and sees wiggle. â€Å"Why would you do that† Emily says Shockley â€Å"well I couldn’t really tell you the way, I mean who knows what the pixie king would do to me but I’m telling you it wouldn’t be nice?† says wiggle. â€Å"Fine then I’ll do it by my self, GOOD BYE† shouts Emily. Emily goes back down the path and turns the corner and she sees a little pixie wearing a red and green outfit jumping on ladybirds. â€Å"Hey stop† Emily shouts at him â€Å"why should I there horrible things† replies the pixie. Emily picks up the ladybird, the ladybird pricks her. â€Å"Oww it pricked me† she drops the ladybird. â€Å"Well what do you expect† the pixie says â€Å"well not that† says Emily. â€Å" Who are you any way† asks Emily â€Å"who me† says the pixie â€Å" I don’t see any one else around† says Emily â€Å"oh I’m pixel† replies the pixie. â€Å"Please can you help me get to the castle† asks Emily.

Abigail Adams: Influential Wife of President John Adams :: Biography Biographies Essays

Abigail Adams: Influential Wife of President John Adams Abigail Adams was a unique women because she had an education and an interest in politics. She learned how to read and write and enjoyed poems most. She was also very resourceful by helping her husband on difficult problems. Abigail was born on November 11 on the Julian calendar, or November 22 on the modern Gregorian calendar. Abigail had two sisters named Mary and Elizabeth or Betsy. She had one brother named William or Billy. Abigail's name was originally Abigail Smith. Each baby was baptized on the first Sabbath of its life and was recorded in their parish records. Abigail live in a comfortable house. When Abigail was sixteen, her father added a wing that was bigger than the original building to make room for the children, servants, and visitors. When I say servants it means that they were probably slaves but were called servants to avoid the dehumanizing effect that the word 'slave' can mean. Their house was a sight of luxury in the eyes of the common folk in the parish. Though they lived well, the Smiths had no fortune. Abigail's father often worked with his own hands, planting corn and potatoes, gathering hay, sowing barley, or making sure that his sheep received proper care. Abigail, with the help of her family grew a very religious bond between each other and a long lasting friendship. Abigail never went to a real school because of poor health. So, she learned at home. Her father's library was not big, but she still went to it to read books. Abigail's favorite books were novels by Samuel Richardson. Abigail's father knew John Adams by working with him and she grew rather close to him starting a wedding. This now made her name Abigail Adams. Their wedding was held on October 25, 1764, a month before her twentieth birthday. John was a lawyer and very often was not at home due to court cases he had to attend to. When Abigail was pregnant with her first son, John was only at home for eight out of the nine months. The baby was born on a hot day on the morning of July 14, 1765. The baby's name was 'Abigail', but was called Nabby. She was with her parents when she had the baby. Shortly after, she was again pregnant. Abigail Adams: Influential Wife of President John Adams :: Biography Biographies Essays Abigail Adams: Influential Wife of President John Adams Abigail Adams was a unique women because she had an education and an interest in politics. She learned how to read and write and enjoyed poems most. She was also very resourceful by helping her husband on difficult problems. Abigail was born on November 11 on the Julian calendar, or November 22 on the modern Gregorian calendar. Abigail had two sisters named Mary and Elizabeth or Betsy. She had one brother named William or Billy. Abigail's name was originally Abigail Smith. Each baby was baptized on the first Sabbath of its life and was recorded in their parish records. Abigail live in a comfortable house. When Abigail was sixteen, her father added a wing that was bigger than the original building to make room for the children, servants, and visitors. When I say servants it means that they were probably slaves but were called servants to avoid the dehumanizing effect that the word 'slave' can mean. Their house was a sight of luxury in the eyes of the common folk in the parish. Though they lived well, the Smiths had no fortune. Abigail's father often worked with his own hands, planting corn and potatoes, gathering hay, sowing barley, or making sure that his sheep received proper care. Abigail, with the help of her family grew a very religious bond between each other and a long lasting friendship. Abigail never went to a real school because of poor health. So, she learned at home. Her father's library was not big, but she still went to it to read books. Abigail's favorite books were novels by Samuel Richardson. Abigail's father knew John Adams by working with him and she grew rather close to him starting a wedding. This now made her name Abigail Adams. Their wedding was held on October 25, 1764, a month before her twentieth birthday. John was a lawyer and very often was not at home due to court cases he had to attend to. When Abigail was pregnant with her first son, John was only at home for eight out of the nine months. The baby was born on a hot day on the morning of July 14, 1765. The baby's name was 'Abigail', but was called Nabby. She was with her parents when she had the baby. Shortly after, she was again pregnant.

Oracle Corporation Essay

The Central Intelligence Agency had commissioned the project to build a commercial database management system for IBM mainframe computers and code-named it Oracle. Software Development Laboratories took the Oracle name in 1982. After completion of the project, Ellison, Miner, Oates, and Scott had a vision of developing and distributing their database software as a profitable business opportunity. From 1982 to 1986, Oracle had achieved 100% growth. On March 15th, 1986, Oracle went public, one day after Microsoft’s initial public offering. From 1986 to 1989, revenues skyrocketed from $55 million to $584 million, making it one of the largest independent software companies in the world, employing over 4,000 people in 24 countries. The Oracle Corporation’s objective of becoming a profitable database software company had been achieved. Market and industry growth continued until the third quarter of 1990. Oracle suffered a $15 million dollar loss on $240 million in revenues. Between 1988 and 1991, operating margins had plummeted from 23 to 3 percent. During this time, the company’s stock value also fell. Oracle responded by letting go of 400 employees in the United States and reorganizing its senior management team. This business problem was the direct result of something the company simply overlooked. As the company was focusing all of its energies on growth during the late 1980’s, they were losing sight of their internal operations and infrastructure. They also planned their expenses based on the 100% annual growth rate they experienced in the prior years, causing them to lose money. In addition, they delayed the delivery of their latest product, which allowed the competition to draw closer to them. However, the release of their next product would see Oracle quickly rebound and turn things back around. In July of 1991, Oracle was working on a new database software that had the ability to manage text, video, audio, and other data through a set of loosely connected servers. This database software was called Oracle 7, and was one of many IT solutions that would put Oracle ahead of the competition and save the company. 996 saw database sales grow by 20 percent and then to 10 percent in 1997, the year Microsoft released its rival SQL server, which was a cheaper alternative database release with aspirations of stealing Oracle’s market share. During this time, Oracle attempted to expand beyond databases and entered into the two largest application software markets, enterprise resource planning and customer relationship management. Ellison saw this as a lucrative business opportunity, considering the fact that the ERP market was estimated at $20 billion in 1999 and projected to exceed $65 billion by 2003. The CRM market was estimated at $4 billion in 1999 and projected to exceed $16 billion by 2003. Ellison recognized that CEO’s wanted to understand profitability per costumer and to be able to detect dissatisfaction before the customer leaves. He realized that ERP and CRM software would allow CEO’s to do that by turning database information into knowledge about consumers. Ellison’s vision of internet-enabled software began to take shape in 1999 with the release of Oracle8i. It was followed by internet-enabled versions of all the company’s key software products. A key IS solution in the development of Oracle Corporation would be Oracle e-Business Suite, which would include a collection of ERP and CRM applications that automated many necessary business functions. This would be the beginning of the high impact IS solutions to follow. In June of 1999, Ellison declared that Oracle would attempt to save $1billion dollars by the end of 2000 by transforming into an e-business. Ellison then eliminated all non-e-business options from the company. This bold move was an incredible success and a brilliant IS solution to some of the company’s business problems. The changes were easy and smooth to implement. An example given in the case was that of an expense report. In the past, a sales rep would fill out an expense report and manually send it to headquarters. Now the sales rep just completes the forms on the web where the report can be tracked. Not only did this create $6 million dollars in direct savings, the reports were easier and faster to complete. This solution did not only benefit employees, but customers, too. In the past if a customer wanted to demo Oracle’s software, a sales rep had to set an appointment to do the demo in person. Now, the sales rep can gain access to the customer’s browser and, over the phone, can do the demo over the browser at Oracle. com. The shift to self-service was a very necessary and profitable solution for Oracle. They began saving millions of dollars and hours of time. Another business problem Oracle had was a lack of centralization in the business. One clever way they did this was by changing incentives for country managers. Country manager’s incentives were originally based on revenue. This was to be changed to shift their incentives to be based on margin. In the past, 97 e-mail servers existed with almost 120 databases in over 50 countries. This was dramatically reduced when Oracle gave each country CEO a choice. They could receive free e-mail through Redwood Shores or pay to service an e-mail server, which would directly impact their margin, and ultimately, their variable pay. This was a very effective IS solution to the lack of centralization problem the business had. Oracle would continue to centralize the business by pulling human resources, legal, sales administration, and marketing out of each country office and consolidating them at Redwood Shores. Oracle now had a single system that served everything. Oracle saved a lot of wasted money by centralizing its marketing department. The products were the same in every country, so the centralization made sense and was absolutely necessary. By June of 2000, Oracle had gone from 63 to 17 company websites worldwide. By August 2000, the company was down to one website, Oracle. com. This solution saved the company a lot of money that was being wasted operating multiple websites for multiple countries and confusing the brand with different languages, colors, and logos. The transformation to e-business saved Oracle a ton of money, but this wasn’t the only benefit of the move. The switch also generated marketing pull. Oracle’s customer base grew as a result of having better information about their customers’ and sales outlets. The pull strategy came to fruition by two combining factors. The story of the company’s transformation combined with the new gained credibility the company received by performing this transformation so publicly. Now instead of sales reps attempting to sell the CEO of another company their software, CEO’s were going directly to Oracle technology to transform their own businesses. This pull allowed Oracle to open an online store, as opposed to hiring more sales people to handle the increased demand. This latest IS solution, in turn, created more sales. In 1999, Oracle began streamlining its Oracle University, which supported 2500 full-time employees in 143 countries while enrolling about 500,000 students annually. These Oracle courses led to the certification of developers and programmers that the company needed to continue growth. This business solution was yet another great move designed to farm their own employees. iLearning technology was then created as a means of a continuing education extension to Oracle University’s certification process. This software would be hosted online and could be updated daily without patches. Oracle Corporation is a great example of a company who had the ability to predict the future of technology and make innovations to lead the industry. They took risks, and they paid off. Larry Ellison took a big risk when he eliminated all non-e-business elements out of his business and made the transformation to e-business, and his company was rewarded with tremendous cost savings and higher revenues. He also predicted at the end of a June 2000 press conference that the software industry would vanish and be replaced by a service industry. This remains to fully be seen, but it appears there could be truth to this. Cloud computing has been the next innovation in computer technology, as we say many companies now providing services that used to require us to install software on our computers.

The Action of Tiger Conservation

The Action of Tiger Conservation As the population of tiger in the world dwindles nowadays, everyone has the responsibility for the conservation of tiger especially tiger range countries. Over the past 100 years, tiger numbers have declined by 95 percent which leave only 3,200 and three sub-species have become extinct – with a fourth not seen in the wild for over 25 years (World Wild Fund for Nature [WWF] International, 2008). Since it is estimated that wild tiger number halved to 3,200, we can stop this decline if we act together now.In the countries where tiger population is facing extinction, government, conservation groups, and corporation have stepped many efforts to recover the threat of extinction. Government plays a vital role in taking steps to conserve population of tiger because without them a tiger conservation policy cannot be implemented. All of the governments throughout the species' ratige demonstrate greater resolve and lasting commitments to conserve tigers a nd their habitats, as well as to stop all trade in tiger products from wild and captive-bred sources (Dinerstein et al. , 2007).In Malaysia, the Department of Wildlife and National Parks Peninsular Malaysia which under Ministry of Natural Resources and Environment Government of Malaysia has introduced the National Tiger Action Plan for Malaysia in the year 2008. The aim of the Plan is to double the population of Malayan tigers from 500 to about 1,000 in the nation’s Central Forest Spine by 2020. This Plan identifies four objectives towards achieving following goal: 1. Secure the Central Forest Spine with strictly protected priority areas in landscapes connected with corridors. 2. Provide effective and long-term protection of tigers and their prey. . Promote and practice ecologically sound land-use, compatible with tiger conservation outside the priority areas. 4. Apply science in monitoring the efficacy of conservation actions and improving the knowledge of tiger ecology. (De partment of Wildlife and National Parks Peninsular Malaysia [DWNP], 2008). Furthermore, the vigilance of the Anti-Smuggling Unit officers and the Department of Wildlife and National Parks’ Wildlife Crime Unit prevented the smugglers from slipping their illicit haul through the Malaysia-Thailand border and into the illegal trade in tigers and their parts.Besides that, the law is being amended and other more stringent regulations are being finalized which allow for higher fines and longer jail sentences for poaching tigers. This is because as it stands, taking a tiger or any part of a tiger is an offense under the Protection of Wild Life Act 1972 which allows for a maximum fine of RM15,000 (USD4,000), a jail term of up to five years, or both. This is paltry compared to the fortune awaiting the smuggler when his illegal haul is finally sold (John ; Shepherd, 2009).According to the World Wild Fund for Nature (2008), India is home to the world’s largest population of tigers in the wild which is nearly to half of the world’s tigers or 1,400 of the 3,500 tigers. A major concerted conservation effort by the government known as Project Tiger. Project Tiger is a wildlife conservation movement initially spearheaded in India in 1972 by Indira Gandhi, the prime minister of the Republic of India from 1966 to 1977 to protect the Bengal Tigers.The project aims at tiger conservation in specially constituted tiger reserves representative of various biogeographical regions throughout India. Under the flagship Project Tiger program, the central government allocated a budget of USD17. 75 million to Indian tiger reserves during ninth five-year plan from 1997 to 2002 (Dinerstein et al. , 2007). The fundamental accomplishment has been the establishment of over 25 well-monitored tiger reserves in reclaimed land where human development is categorically forbidden.The program has been credited with tripling the number of wild Bengal tigers from roughly 1,200 in 1973 to over 3,500 in the 1990s. However, after that tiger conservation in India used to focus on an exhaustive, census-based attempt which known as tiger census to determine exact tiger numbers. A report was stated that the wild tiger population in India declined by 60% to approximately 1,411 by using tiger-census technique. It is noted in the report that the decrease of tiger population can be attributed directly to poaching.Now it has shifted to population sampling based on the mapping software known as Geographic Information Systems (GIS). In place of the tiger census, India’s Ministry of the Environment and Forests has launched a GIS-based program that monitors habitat. The new system uses a sample-based approach to estimate tiger populations and to evaluate whether tiger habitat is increasing, decreasing, or stable (Bobechko ; Stockton, 2004). Following the release of the report, the Indian government also pledged $153 million to further fund the Project Tiger initiative, se t-up a Tiger Protection Force to combat oachers, and fund the relocation of up to 200,000 villagers to minimise human-tiger interaction. Additionally, eight new tiger reserves in India are being set up. Indian officials successfully started a project to reintroduce the tigers into the Sariska Tiger Reserve. The Ranthambore National Park is often cited as a major success by Indian officials against poaching. On the other hand, India was seeking the support of World Bank and multilateral leader in highlighting efforts to keep alive India’s national emblem, the near-extinct wild tiger (Lamont, 2010).In Thailand, government of Thailand hosts world’s first inter-ministerial meeting on wild tiger conservation. The 1st Asian Ministerial Conference on Tiger Conservation will be held at the resort of Hua Hin, Thailand from January 27-30, hosted by the Royal Government of Thailand and co-organized by the World Bank, Save the Tiger Fund and other partners of the Global Tiger Init iative. All 13 tiger range countries were represented in Hua Hin. They include Bangladesh, Bhutan, Cambodia, China, India, Indonesia, Lao PDR, Malaysia, Myanmar, Nepal, Russia, Thailand, and Vietnam.It marks the first time that ministers from tiger range countries will come together to find ways to work together on tiger conservation. At the 1st Asia Ministerial Conference on Tiger Conservation, governments from the 13 tiger range countries (TRCs) showed unprecedented unanimity around the ambitious goal of total protection of critical tiger habitats and doubling the global number of wild tigers by 2022, the next Year of the Tiger. Thailand, the conference host, announced new commitments to improve and expand wildlife patrolling efforts.It was the first ever meeting of high-level representatives of the TRCs to discuss wild tiger conservation and signaled powerful convergence of political will, solidarity, and recognition of the urgency of the crisis facing the iconic symbol of Asiaâ €™s biodiversity. The meeting in Thailand was the latest concerted effort by governments and wildlife conservation experts set in motion by the Global Tiger Initiative (GTI) to date to consider local, national, and regional plans to address tiger conservation issues.Experts and practitioners of conservation in the TRCs continued discussions on best practices and adoption of policies embracing locally-targeted ‘tiger-friendly’ strategies in areas such as smart green infrastructure and landscape and park management, building on work from a conference on wildlife enforcement in Pattaya, Thailand last year, and the Kathmandu Global Tiger Workshop held in Nepal in October 2009 (Global Tiger Initiative, 2010). Thailand, the host government used the Hua Hin Ministerial meeting as a platform to announce new commitments, including expanding its Smart wildlife patrolling program in the Western Forest Complex.Thailand's Western Forest Complex – a 6,900 square mile (18,0 00 square kilometers) network of parks and wildlife reserves can potentially support some 2,000 tigers, making it one of the world's strongholds for these emblematic big cats, according to a new study by Thailand's Department of National Park, Wildlife, and Plant Conservation and the New York-based Wildlife Conservation Society. The Western Forest Complex currently supports an estimated 720 tigers. These tiger densities were lower than those reported by Wildlife Conservation Society scientists from some protected areas in India with similar habitat, but better enforcement.For example, tiger densities of as many as 12 tigers per 100 square kilometers were measured in India's Nagarahole, Bandipur and Kanha forests, as opposed to four tigers per 100 square kilometers in Thailand's Huai Kha Khaeng Wildlife Sanctuary. The Hua Hin Declaration was unanimously adopted by delegates at the ministerial meeting, reflecting minister-level agreement among the TRCs to redouble efforts on the groun d to halt the decline of tigers and assist in recovery of habitats (Wildlife Conservation Society, 2008).Where national governments supported in part by conservation groups, make a consistent and substantial commitments to tiger conservation, tiger do recover. Thus, conservation groups such as Malaysian Conservation Alliance of Tigers (MYCAT), World Wild Fund for Nature (WWF), and play a big part in taking steps to conserve population of tiger. Malaysian Conservation Alliance of Tigers is a joint programme of four non-governmental organization – the Malaysian Nature Society, WWF-Malaysia, TRAFFIC Southeast Asia, and Wildlife Conservation Society Malaysia Programme.MYCAT is established in 2003 because challenges to tiger conservation are multi-faceted and reaching solutions requires an integrated conservation approach. MYCAT was created to take a holistic approach to conservation by consolidating the resources and strength of the partners to produce a cohesive plan to save the tiger. MYCAT works in partnership with the Department of Wildlife and National Parks Peninsular Malaysia for integrated tiger conservation programme in Malaysia. MYCAT is the collaborative latform for the implementation of National Tiger Action Plan. MYCAT’s role is to increase communication and opportunities for collaboration among the partners whose tiger conservation priorities include habitat protection, human conflict resolution, law enforcement, monitoring of illegal trade, research, education, and public awareness. For example, MYCAT organized Race Against Time: Tiger Day at Zoo Negara, Kuala Lumpur on December 16, 2007. This nationwide awareness campaign is to reduce the incidence of people consuming tigers and tigers’ prey in all forms.Many people getting their hands dirty making plaster casts of tiger footprints, learning about the cruelty of snares, playing wildlife games and much more. Thousands took their first step in saving wild tigers by signing the pe tition for improved legislation. Furthermore, MYCAT had set up the 24-hour Tiger Crime Hotline at 019 356 4194 to encourage public reporting of possible crimes against and their prey. The need for a 24-hour hotline is clear: poachers and smugglers don’t just work between 9-5.The 24-hour Tiger Crime Hotline allows everyone to easily report suspected wildlife crimes or send report to [email  protected] net (Malaysian Nature Society, 2006). The World Wild Fund for Nature (WWF) is one of the largest international conservation groups. In this year, 2010, WWF has placed tigers at the top of their conservation priorities, fearing that the Chinese Year of the Tiger might hasten their extinction by spurring demand for the animal's body parts (Lamont ; WWF Global, 2010).Attaching top priority to remaining wild tiger populations around the world, WWF will witness the organization redoubling its efforts to preserve habitat and to give remaining species of wild tigers an earnest boost i n their struggle to remain viable. WWF has launched the â€Å"Tx2: Double or Nothing† tiger conservation campaign. WWF's Tx2 campaign aims to  put in place the necessary conditions to  double the wild tiger population by the next Year of the Tiger in 2022.The Tx2 campaign is all about setting the right conditions to enable our tiger population to double naturally in the wild. Monitoring of tiger populations, increasing patrol teams to reduce poaching threats and protecting tiger habitats are some of the ways to achieve this. Throughout 2010, WWF is focusing efforts on  securing emergency funds to halt poaching in the most critical tiger landscapes, securing political will and action to double wild tiger numbers, and protecting tiger habitat at an unprecedented scale, including clamping down hard on the illegal tiger trade.In addition, WWF outlined the current top 10 trouble spots for tigers in a first time interactive map that provides a unique overview of threats faced by wild tigers (WWF Global, 2010). Other than that, WWF-India strengthens patrolling capacity of Panna Tiger Reserve with vehicles. With the aim of strengthening tiger protection, WWF-India has supported Madhya Pradesh’s Panna Tiger Reserve with a four-wheeler and four motorcycles. The formal handover ceremony happened on Jan 26, 2010, the 60th anniversary of India becoming a republic.The vehicles are expected to strengthen the monitoring capacity of the staff of the tiger reserve and thereby deter poachers. They will help observe the tigers which were recently translocated here. In addition, they will be used to oversee the process of repopulation of Panna through future translocations (WWF-India, 2010). TRAFFIC, the wildlife trade monitoring network, is an international conservation group dedicated to ensure that trade in wild plants and animals are not threat to the conservation of nature.TRAFFIC is a joint programme of World Wide Fund for Nature (WWF) and the World Conse rvation Union (IUCN). TRAFFIC also works in close co-operation with the Secretariat of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). TRAFFIC has done many works to conserve tigers. TRAFFIC monitors wildlife markets in Asia and elsewhere by identifying any tiger parts being traded (there are many fake â€Å"tiger parts† in circulation) and informing the appropriate authorities of required action to curb such trade.TRAFFIC also works with enforcement authorities and governments to take action to protect Tigers. For example, TRAFFIC India recently provided metal detectors and training to help park guards detect the use of illegal metal snares in Tiger reserves. TRAFFIC is also developing a database to monitor all seizures and trade in tiger parts. It is being modeled on ETIS, a database that has proved successful for monitoring illegal ivory trade and ensuring effective action is taken to curtail it.TRAFFIC also helps to raise aware ness about the conservation plight of wild Tigers. Besides that, TRAFFIC are also committed to assisting the Global Tiger Forum (GTF) and tiger range states with any technical assistance necessary to help the GTF fulfill its full potential as a significant global force for tiger conservation (TRAFFIC, 2008). On the other hand, the continuous decline in wild tiger populations worldwide which adversely impact both the biodiversity system and national heritage have also led to corporation heightening tiger conservation efforts globally.Thus, corporation also can play a role in taking steps to conserve the population of tiger. In Malaysia, the country's leading financial services group, Maybank which bears the face of the Malayan tiger as its iconic emblem, is taking action by entering into a two-year partnership with the Malaysian Conservation Alliance for Tigers (MYCAT) in an effort to bring the plight of the Malayan tiger to the forefront. Maybank will be contributing RM1 million tow ards a dedicated outreach and research programme being spearheaded by MYCAT.While Maybank has been involved in supporting tigers in Malaysia's zoos, the rapidly declining tiger populations worldwide and appalling rate of poaching of tigers in our country have led us to take firmer action this time around towards the conservation of wild tigers as part of our golden jubilee corporate responsibility activities. As a result, Maybank decided to provide funds that will be used mainly by scientists to conduct research that aims to gather data that will help us conserve the fast-declining Malayan tiger from extinction.The Maybank & MYCAT alliance will also focus on raising public awareness among our rural and urban communities, and providing enforcement support to the authorities by assisting in collecting accurate, real-time information on wildlife crimes (Low, 2010). As a corporation, Maybank view this as an ideal opportunity to encourage our employees and the communities we operate in t o learn more about the importance of biodiversity balance and the role conservation efforts can play in protecting our Malayan tiger, a national heritage.This partnership also serves to remind people that nature is not just a commodity to be extracted or taken for granted, and if we are to progress, it must be with sustainability in mind. The project funded by Maybank will go towards supporting MYCAT in implementing the National Tiger Action Plan 2008-2020 – specifically research that aims to enhance the sustainability of the population of tigers and their preys by securing a safe dispersal tiger corridor at Sungai Yu, the last forest linkage between the Main Range and Taman Negara in Pahang along the Gua Musang-Kuala Lipis trunk road.Agricultural expansion along the road has created a forest bottleneck and there is only about a 10km stretch of forest left connecting these environmentally sensitive areas. The research will determine the response of wildlife to the past develo pment and current landuse patterns and establish benchmark data for future management. It will also estimate the tiger density in western Taman Negara and compare it to that of ten years go. Maybank's support will allow the public and policy makers to be informed of practical solutions based on careful research.Maybank employees will also have the opportunity to participate in the outreach programme as volunteers. Among the year-long activities planned with MYCAT are roadshows mainly at night markets and conservation education programmes in schools to create awareness among key communities in the country (Maybank, 2010). Nokia India, the leading mobile communications company in partnership with WWF-India, one of the largest conservation organizations in the country to save the tiger.Globally, Nokia’s environmental strategy is to drive the use of safe substances and materials in products, improve the energy efficiency of products and create effective take-back and recycling pr ograms. Energy efficiency and climate strategy are other important areas of continuous performance improvement by Nokia. Nokia has been involved in several conservation initiatives with the WWF Global Network. Nokia is extending this global vision to focus on local environment through its partnership with WWF by extend the relationship with WWF-India through Nokia in India.This is an important step in bringing corporate institutional support for conservation, significantly tiger conservation in India. This is also an important beginning at this critical time for conservation in our India. In July 27, 2008, Nokia India unveiled the ‘Tiger Wall of Hope’ in New Delhi as part of their support initiative for the Tiger Conservation programme of WWF India. The ‘Tiger Wall of Hope’ that has been created out of original pugmarks embedded in Plaster of Paris encased in acrylic are a grim reminder of the critical numbers of tigers left in the wild.As part of the assoc iation, Nokia and WWF-India will work towards providing education to the villagers for sustainable development, increasing awareness on tiger conservation, and identifying alternative livelihood programmes for the villagers around National Parks, specifically the Ranthambore National Park. Furthermore, Nokia will work with WWF in the following areas around Ranthambore to strengthen the existing community institutions and development of further institutions of the community to facilitate community empowerment, to provide education for sustainable development and ommunication outreach to the school teachers and students, villagers-including men and women, civil society communities around the Park and the forest personnel, and to strengthen sustainable and alternative livelihood programmes, to link them with existing schemes of other line departments of the Government of Rajasthan. In addition, Nokia has a robust community involvement program in Sriperumbudur, Chennai around its manufa cturing facility that has contributed immensely in improving the socio-economic fabric of the region and its employees.It is a matter of great privilege for Nokia India to be associated with WWF for the cause of tiger conservation that needs immediate intervention. This endeavor for tiger conservation is an extension of our commitment towards creating a positive impact on the society beyond Nokia’s technology, products, and services. (WWF-India, 2008) While the tiger as a wild species will most likely not go extinct within the next half century, its current trajectory is catastrophic.If this trend continues, the current range will shrink even further, and wild populations will disappear from many more places, or dwindle to the point of ecological extinction, in which their numbers are too few to play their role as top predator in the ecosystem. Leaving room for wide-ranging mammals such as tigers is vital and must become part of an effort to incorporate wildlife conservation into national and regional development agendas. Over the decades, we have realized that this problem is transnational and that science, economics, culture, public policy, and international dialogue all bear on preserving the tiger and its habitat.Conserving tigers, tiger habitat, and the natural capital they encompass must be part of the calculus that will continue to fuel Asia's growing prosperity (Dinerstein et al. , 2007). According to George Schaller, â€Å"Future generations would be truly saddened that this century had so little foresight, so little compassion, such lack of generosity of spirit for the future that it would eliminate one of the most beautiful and dramatic animals that the world has ever seen. † (DWNP, 2008)

Smithfield Foods Company

Smithfield Foods Company Background description on Smithfield Foods Company Smithfield Foods Company produces and manufactures pork and pork products. It is the largest pork producing company in the world. The company was established in 1936 and the current headquarters are based in Virginia. Smithfield Field raises approximately 14 millions pigs annually.Advertising We will write a custom assessment sample on Smithfield Foods Company specifically for you for only $16.05 $11/page Learn More The company processes about 27 million pigs are each year, to produce pork and beef products. Various brand names are used in the global markets to represent the pork and beef products. Smithfield has experienced various challenges in offering better products in the market. The management has made efforts to improve the performance of the company, and to reduce the negative effects of its activities (Smithfield Foods website, 2011). The implementation of Customer Relationship Management will help improve the performance of the company, both internally and externally. The challenges facing the company will be resolved by installing and implementing eth CRM system. However, the management should have strategies of ensuring that the system is successful because there will be various challenges to be experienced during the implementation process (Thomas, 2011). The issues and challenges facing Smithfield Foods Company According to Hirsch and Person (2009), Smithfield experiences many problems concerning its relationship with customers, employees, environment groups, and other stakeholders in the industry. The customers of the company have complained about exploitative process imposed to the products of the company. The company has been able to dominate the global market, and this makes it impose prices discriminatively (Pride Ferrell, 2008). Smithfield has been sued for its poor waste management practices. It was alleged that the company disposes untreated animal waste into wa terways. This has affected the health standards of the workers and the neighboring communities. Cases of bad animal waste stenches have been reported by the people living around the company (Fainaru, 2009). A fine of $12.6 was issued to the company in 1997 for violating Clean Water Act. Despite the efforts made by the company to operate in a clean environment, the company has been alleged to spread swine flu due to its poor waste management practices.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It was reported that the company failed to dispose dead animal bodies, and dogs would consume the carcasses. In addition, people living around the company were reported to complain about headaches. Therefore, the outbreak of H1N1 in 1999 was linked to the company (Squier, 2011). The company has also been practicing poor animal handling. The pigs live in crates which are too small. In addition, transportation of the animals is done poorly such that some animals end up dying on the way. Animal abuse has been reported, and this has affected the demand for the products of the company. The need to know the source of foods found in the market has increased, and this has created the need for customers to seek information about the process of manufacturing as well as production of food components. As such, the treatment of animals has become important in determining good practices by manufacturers. This has affected the market for the products produced by Smithfield Foods Company because the company has been mishandling animals (Thomas, 2011). In addition, most of the customers are concerned about the welfare of the employees’ working conditions. The company has been sued severally for its poor workplace conditions. The management of the company interferes with the operations of the labor union of the employees. This makes it possible for the company to oppres s its employees because it can easily manipulate the rules of the union. For example, in 1994 and 1997, the United Food and Commercial Workers Union (UFCW) sued the Smithfield Foods Company for manipulating elections of the union. The National Labor Relations Board had issued injunction to the management of the company to stop interfering with the activities of the union. In 2006, the management of the company failed to provide finances for conducting fair elections at the union. Due to the unfair practices of the company employees have held several public demonstrations to protest the behavior of the company (Bacon, 2008).Advertising We will write a custom assessment sample on Smithfield Foods Company specifically for you for only $16.05 $11/page Learn More The UFCW called for mass boycott of Smithfield’ products in 2007 and this affected consumer perception about the products of the company. The campaign affected the image of the company’s p roducts in the domestic and global markets. Even though an agreement to stop the boycott was reached between the UFCW and the company, the demand for the products from the company has been affected due to the poor working conditions of the company. In addition, the image of the company has been tarnished, and the company may lose its global market share in the near future. Smithfield has encounter other disputes which have caused it incur a lot of fines. For example, in 2009 the company was penalized $900,000 for engaging in illegal merger (Pope Treacy, 2011). The benefit CRM will bring to Smithfield Foods Company By adopting Customer Relationship Management (CRM) strategies, the company will interact with customers. This will help identify the problems that customers may have concerning the products offered by the company to the market. The company will identify changes in consumer demand, and any aspect of the products that the customers may wish to be added. With the implementat ion of CRM, the customers will be able to convey information to the company. This will help the employees to develop products according to the specific needs of the customers. Since the company has many customers, and operates in many countries, the introduction of CRM will help get in touch with all customers by establishing appropriate information collection system (Sunil, Krishnan Fornell, 2005). The CRM system will help the company identify complaints from customers and other stakeholders. By installing an electronic CRM, the management of the company will easily monitor the feedbacks provided by stakeholders.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Communication with relevant departments will also enhance the provision of appropriate remedies to the prevailing problems. The company requires using the information obtained from the customers to develop strategies of improving the welfare of its employees, animals and to maintain appropriate environmental standards (Eugene, Fornell Mazvancheryl, 2004). Developing custom-made products will be possible by applying the CRM strategy. The company will be able to identify the specific needs of the customers, and this will be incorporated in the product design, performance strategies as well as improving the environmental conditions. Therefore, the company will achieve higher customer satisfaction, and this will lead to higher profits being made. Consumer loyalty will also be achieved when customers are satisfied (Hennig, 2000). Customers develop a repurchase behavior when they are satisfied by the products and services of a certain company. The high levels of customer satisfaction wil l help improve the market position of the products of the company. As such, the company will achieve a higher competitive position in the domestic and global market. This will help improve the sales made by the company, and ultimately it will be able to dominate the global markets (Asim Mela, 2003). Developing appropriate marketing campaigns will be possible by the use of CRM. Smithfield has experienced boycott campaigns against its products in the past. By applying CRM, the company will be able to overcome challenges it encountered in the past where the image of its products was tarnished. The application of CRM will neutralize the negative campaigns provided by the UFCW (National Labor Relations Board, 2008). According to Shimp (2010), conducting corporate social responsibility will be possible by applying CRM. The company has experienced moments of poor brand image in the global image, and there is need to develop strategies of promoting the image of the brands of the company by conducting corporate social responsibility activities. These activities will help build a better product image among all consumers of the company’s products. Identifying the social needs of the communities where the company operates in will be possible by implementing the CRM strategy. The company can collect information from all stakeholders concerning projects which are essential for improving the status of the communities (Ruth, Kannan, Bramlett, 2000). By conducting CSR activities, the company will develop better relationship with the communities where it operates in, and thi9s will help improve the image of the company in the global markets. Meeting the social needs of the communities will help resolve some problems the company has been facing in the past. For example, the challenge of environmental cleanliness can be dealt with more easily by mobilizing communities to help clean up the water ways. By installing appropriate facilities to protect the communities from be ing affected by the animal waste will also help improve the relationship with the neighboring communities. This implies that the company will develop strategies of promoting better environment by collecting information from the neighboring communities by the use of CRM tools (Owyang, 2010). The type of CRM system that is best suited for Smithfield Foods Company The use of closed-loop CRM is the most applicable for Smithfield Foods Company. The closed-loop CRM helps customize marketing campaigns and measures their effectiveness. This helps improve the overall performance of an organization. Through the closed-loop CRM system, the company will measure how effective the organizational systems are. It also predicts the customer behavior in the future. The available data is modeled to predict the behavior of consumers in future. The system also allows managers to act upon the observed behavior of customers. Since Smithfield Foods Company aims at improving the overall satisfaction of all stakeholders, using the closed-loop CRM system will be the most applicable because it will help identify the factors affecting all stakeholders (Kale, 2009). The types of multi-channels venues the company should adopt in this CRM approach The first channel is measuring the extent of CRM. This means that the company will measure the success of implementing the CRM by the use of profits, sales volume or any other organizational aspect. The measures should be easy to quantify so that the management can know the extent to which the company has achieved change after implementing the new strategies (Kale, 2009). The other channel will involve acting to accomplish the CRM system is taking action. After identifying the appropriate CRM to be applied, the management must act on the strategies to ensure that they are impended. This will ensure that the entire process is complete. This channel ensures that the strategies are implemented according to the requirements of the customers and other s takeholders (Foss Stone, 2002). Predicting is the last channel in the implementation of the CRM channel. This will help determine the future requirements of the company. Prediction provides the management with the necessary strategies for improving the performance of employees to achieve the changing market conditions. By applying the current market variables, the management can predict the market performance or the behavior of customers in the near future (Kale, 2009). The areas of support the company needs for a successful implementation of CRM The company will need support in financing the implementation of the system. Installing a workable CRM requires having enough capital resources. The funds can be sourced internally or from external sources. The company should be ready to pay all expenses associated with any method of providing funds to finance the process. In addition, the company will require support in the areas of professional skills. There implementation of the CRM pro cess requires the use of appropriate professions to ensure that the entire process is successful. To achieve this, the management will be required to outsource people with skills to perform the activities of implementing the CRM process. Alternatively, The Company can train its employees to implement the CRM internally. This will reduce the costs; however, the internal employees may not have all the skills required in the implementation of the CRM process (Dyche, 2002). The company should consider outsourcing its software Smithfield Foods Company should use outsourced CRM system. This is a system whereby the company makes a contract with another company to supply with CRM system. This type of system is the most suitable because Smithfield Foods does not specialize in manufacturing and developing CRM system. Outsourcing the system will improve on the quality of CRM system developed for the operation of the company’s activities. In addition, developing the CRM system might requ ire special skills and professions, and these may be costly for the company. Outsourcing the system will also help save the time that would have been used to developed the system by the employees of the company (Kale, 2009). Some of the hardware’s the company needs to consider Smithfield Foods Company will need to install internet systems in almost all departments of the company. In addition, computers and computer peripherals will be required to capture the required data. The use of data capturing and analysis tools will help implement the strategy of the company. With the use of internet system, the stakeholders of the company will be able t communicate with the management of the company. The company will be required to install data recovery system. This will help retrieve data in case the system is affected by viruses or any other malicious damage. Soft copy and hardcopy of the most valuable data should be kept as a security measure (Kale, 2009). How the company will addre ss the changes in organization To address the changes in the organization, the management will be required to communicate with all the stakeholders to inform them about the expected changes. A discussion should be introduced to allow all stakeholders provide their opinions concerning the new system of management. The employees should be prepared psychologically to allow them accept the new system of operation. This will help change their mindset so that they can easily adapt to the new system. This will help reduce conflicts as a result of rejection of the new system. In addition, the skills of the employees will have to be aligned with the new system of operation. For instance, employees will have to be trained on how to use the communication system so that they can acquire better skills (Kale, 2009). In addition, the employees will have to be trained on the technologies required to collect data from the customers and other stakeholders. Business partners with the company will have to be informed and involved in the transition process. As such, the ideas of the business partners will be of great importance because they will enable the management to improve on its operational systems. Suppliers to the company will have to be communicated about the new demand and needs of the company. Change in the products supplied will be essential because better materials will be required to improve the quality of pork manufactured. Communicating with suppliers will also improve the process of production. Materials required in the waste management process will be required (Kale, 2009). Issues relating to implementation of a successful e-CRM Successful implementation of CRM system will help reduce conflicts between Smithfield Foods Company and its customers. The company will be able too develop better strategies of improving customers’ satisfaction. Therefore, the level of customer loyalty will be high after implementing the CRM system. The system will also improve the corporate social responsibility of the company. By the use of the CRM, the management of the company will develop better strategies of improving the welfare of the communities where it operates (Shin, 2005). In addition, the company will have better strategies of dealing with waste emanating from the production and manufacturing process. The conflicts between the company and environmental activist groups will be eliminated because the company will easily communicate with the stakeholders to identify any necessary changes in the strategic management of the company. Therefore, the CRM system will improve the status of all stakeholders of the company, and this will help improve the profits, competitiveness and market position in the domestic and global markets (Kale, 2009). Management of CRM To manage the CRM system of the company in the long-term, the management will be required to develop a Research and Development (RD) team to carry out research about changes in consumer behavior. The team will monitor the system and any improvements will be done accordingly. It is important for the RD team to identify the best solutions to the challenges facing the company. The team should also predict the future expectations of consumer behavior. The management should work in collaboration with the RD team to develop appropriate strategies. In addition, the ideas from external and external stakeholders should be collected to ensure they are involved in the decision making process. The CRM system will have to be developed according to prevailing customer needs. Since customers are the final users of the products of the company, their opinions should be highly valued. Therefore, the company should have a good relationship with its customers so that they can provide the necessary information about developing the CRM system (Kale, 2009). List of References Asim, A. Mela, C. F. 2003, â€Å"E-Customization.† Journal of Marketing Research, 40 (2), 131–145. Bacon, D. , 2008, Illegal people: how globalization creates migration and criminalizes immigrants, Massachusetts: Beacon Press. Dyche, J. 2002, The CRM handbook: a business guide to customer relationship management, New York: Addison-Wesley Professional. Eugene W. A. Fornell, C. Mazvancheryl, S. K. 2004, â€Å"Customer Satisfaction and Shareholder Value.† Journal of Marketing, 68 (3), 172–185. Fainaru, S. 2009, Mexicans Blame Industrial Hog Farms, The Washington Post, May 10, 2009. Foss, B, Stone, M. 2002, CRM in financial services : a practical guide to making customer relationship management work, London: Kogan Page. Hennig, T. 2000, Relationship marketing: gaining competitive advantage through customer satisfaction and customer retention: with 24 tables, Berlin: Springer. Hirsch, J. A. Person, J. L. 2009, Commodity Traders Almanac 2010, New jersey: John Wiley and Sons. Kale, V. 2009, A guide to implementing Siebelcrm, New Delhi: Tata McGraw-Hill Education. National Labor R elations Board (eds), 2008, Decisions and Orders of the National Labor Relations Board, National Labor Relations Board (U.S.), 347. Owyang, J. 2010, Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management. Web. Pope, C. L. Treacy, D. H. 2011, Corporate social responsibility report 2008/09. Web. Pride, W. M. Ferrell, O. C. 2008, Marketing Express, Massachusetts: Cengage Learning. Ruth, B., Kannan, P. K. Bramlett, M. D. 2000, â€Å"Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value.† Journal of the Academy of Marketing Science, 28 (1), 95–108. Shimp, T. A. 2010, Advertising, promotion, and other aspects of integrated marketing communications. Mason, Ohio: South-Western Cengage Learning. Shin, N. 2005, Strategies for generating e-business returns on investment, Hershey, PA: Idea Group. Smithfield Foods website. Squier, S. M. 2011, Poultry science, chicken culture: a partial alphabet, Ne w Brunswick, N.J: Rutgers University Press. Sunil, M., Krishnan, M. S. Fornell, C. 2005, â€Å"Why Do Customer Relationship Management Applications Affect Customer Satisfaction?† Journal of Marketing, 69 (4) 201–209. Thomas, G. 2011, Animals, International Law, International Trade, and Morality, Netherlands: Kluwer Law International.

Write a paper about Michael Pollan's Food Rules Essay

Write a paper about Michael Pollan's Food Rules - Essay Example This has generated a common concern among people i.e. to search for ways to ensure healthy eating and maintaining a smart figure. The book â€Å"Food Rules† by â€Å"Martic Pollan† is very different from the conventional nutritional guides in that it teaches to control human activities more than calorie count, that is the focus of discussion in most of the nutritional guides. The book fundamentally discusses human psychology with respect to food. According to Pollan, although it is good to distinguish between right food and wrong food, yet the ultimate factor that decides the impact of food on an individual is the right or wrong habits. The book is based upon 64 simple and easy to follow rules that one should employ in everyday life from the start of the day till its end. For example, Pollan emphasizes in-take of a heavy meal in the breakfast, moderate in the lunch and lightest in the dinner. Likewise, he suggests never to eat up to the full capacity. Pollan believes that grandmas can be consulted to learn if a certain food should be consumed or not. Pollan suggests more in-take of fresh fruits a nd vegetables than meat. One should eat on the table and not while wandering, driving or watching tv. Rule No. 58 of Michael Pollan suggests us to â€Å"attend† food. (Pollen) says, â€Å"If we eat while were working, or while watching TV or driving, we eat mindlessly -- and as a result eat a lot more than we would if we were eating at a table.† One should not eat processed food. Junk food can be consumed but only the one that is home made. One can eat all the junk food and as much as one wants and still be slim and smart provided that one knows where to eat that. No wonder it sounds little absurd! To read this, one would wonder what one’s place of eating has got to do with the effect of food on body, though the relation is very strong and human psychology explains that. When eating is accompanied with another activity, one pay’s less attention to the volume of